Stop Wasting Time, Avoid Mistakes and Build On Solid Foundations

Enroll in Our Online Course Today, and Gain the Skills You Need Today to Proceed with Confidence!

Get Access to the Real Circularity Academy Online Course for just £250* Today.
(Normal Price £400.00 RRP)

Real Circularity Academy™ Presents:

The Foundations Online Course
Curriculum For Reality™

This online course is designed to help you understand how to go from “From Theory to Reality”. How to stop just talking and thinking about “circularity” and give you the foundations to actually start applying these principles in the real world today.

You can learn more about who the course is for and what’s included below.

What’s great is the course is made available in our members area so you can access it at a time and location that works for you, and work through it at a pace that works for you.

The Academy Foundation Course Full payment is £400.00 normally, but right now we are able to offer you access for a special price of just £250.00 thanks to the generous sponsorship of our partners. ( A saving of £150). This is only available for limited numbers and may not be available in the future.

When you take advantage of this incredible offer you will get access to:

  • 📹 12 Video Sessionssee the details below
  • Bi Weekly LIVE Q&A – your chance to ask questions, and get insights from others.
  • 💻 12 Months Alumni Accessto our Alumni Community & Special Alumni Only Sessions
  • 🎓 5 Trend Masterclass SessionsThe Key Top Trends for Circularity from our Trend Radar.
  • ⚒️  Access to our special Community Portal, Book List & Essential Tools, Checklists and More…
  • 👩‍🎓 Completion CertificateOn completion you can get a Personalised Certificate of Completion

Special Bonus:

The Foundations Course Screenshot

The Foundations of Circularity Online Course

Real Circularity

Your Lead Teachers

  • Ken Alston – legend in Circularity Circles with over 30 years experience in real world application.
  • Rachel Sheila Kan – Ecosystem Architect with deep domain knowledge of fashion, collaboration and more.

Why Do You Need This Course Now?

Stop Wasting Time

Many people put off learning the foundations, the basics, the essential principles which alter everything when it comes to turning the theory of circularity into real world results. The real world is not like theory and that’s why we’re called Real Circularity™. We want you to be empowered to produce real world benefits now.. not in some never coming future. With all the changes in the world, many will miss the boat, and we want to set you up to succeed.

Avoid Mistakes

We’re share approaches and checklists to help you avoid mistakes which can be not only costly, but actually damage your brands reputation and all the more have regulatory and legal consequences. Leverage our decades of experience and insights into costly mistakes from the past, so you can learn without the pain, and avoid needless mistakes.

Solid Foundations

You wouldn’t build a house without solid foundations, yet most people approach circularity without them. Why? because it takes decades to learn them and no one really talks about them. They prefer simple models that aren’t based in reality. That’s why we put this course together, to help our clients and associates upgrade their skills and change the way people actually apply circularity in the real world. This course will give you the foundations to have real conversations and build with confidence.

Get Access to the Real Circularity Academy Online Course for just £250 Today.
(Normal Price £400.00 RRP)

Who is this course ideal for?

We believe this online Foundations course can benefit many people, and specifically these types of people:

  1. Business Owners/Founders – For people who are looking to start a new business based on the principles of Real Circularity, or have an existing business that they want to transform / transition / optimise leveraging these principles. This is a great course to get you the confidence to build your business.
  2. Employees / IntrapreneursFor people that want to learn and apply Real Circularity as part of or alongside their current role . This course is a great place to start to gather a fuller understanding of working theory into reality with Real Circularity Fundamentals. You’ll also be able to tap into the “brain trust” of our alumni network.
  3. Coaches / Consultants / Circularity Professionals – This course is a really useful asset and tool for people like this. In fact many people wish they’d started here on their journey into Circularity. There is such a broad diversity of ways that you can apply circularity and people that can benefit .. be they in Design, Procurement, Technical, Planning, Project management, Product Development, Consulting, Architecture, Marketing, Research, …  literally any professional wanting to add Circularity to their toolkit (or upgrade and refresh it).
  4. Students – wanting to build or deepen their knowledge of Circularity. These can be students of any discipline. While it’s open to any age, it’s really for people who are in mature learning and beyond. We believe in the value of diversity and inter-disciplinary knowledge, and so students from science, mathematics, philosophy, fashion, etc.. have all loved this work.

What is included in the Course?

To learn more about the sessions and lessons in the course, work the video above or read on…

Week 1. Introductions and Outlines

Introduction to the concepts, paradigms, and journey of Real Circularity™.

Week 2. Real Sustainable ‘Development’

Looking at how to take theory into practice in the real world, and the common mistakes and pitfalls.

1 – What is Sustainable development ?

2 – Why go back to basics ?

3 – You can be Circular but NOT sustainable – find out why!

4 – Take the theory into reality away from the academic and into the action.

Why is it needed ?  – This is useful when you are starting to strategise a range or new line to get started with the foundations in line, as a designer or product developer it make you start to think about how you create in line with sustainable development the elementary parts of this work, for those who are marketing helping with decernment and understanding  – for anyone making a brand getting these foundational parts right is paramount to your success.

Week 3. Real Economics (The Elephant in the Room)

Getting real about the financial aspects of circularity, unique new economic workings that compliment the Circular process

1 – New Economics and systems

2 – The Elephant in the room

3 – Working with dynamic models and evolution

4 – Reducing over production and making a business

Why is it needed ?  – This is useful when you are working inside a business and trying to find an business case for Circularity, as a designer bring new ideas to the table aside from the product and to compliment longevity ideas , for those who are marketing working with how you market an item and create substance past its sale – for anyone making a brand helps you to think and create in new ways that will have you stand out from the crowd whilst still making a model that works for investment and reductions in scale and modality.

Week 4. Everything that’s in Everything that’s in Everything

Delve into the granular detail, how to assess right down to the elements what is in ‘everything that is in everything that is in everything’ through large supply chains and cutting through the BS.

1 – How to gather Granular Detail and Transparency

2 – Nuances of applying in a whole systems process

3 – Beyond the Certifications

4 – Toxins and 100 part per million (The Chemistry bit)

Why is it needed ?  – This is useful when you are choosing materials, wanting to trace for your business and for the business that you are in, as a designer or product developer to think about each material and its embodied toxins is really important, for those who are marketing an item to be able to see any greenwashing at hello – for anyone making a brand this is the foundations on which you will lay your entire business.

Week 5. Real Systems

Moving from a siloed approach to our ‘whole systems’ approach, How to implement this both inside a business as a professional or consultant .. how to apply this as a seed business start up in our Eco-systemic work.

1 – How to work on the zoom out from product to the interaction with the system

2 – Nuances of applying in a whole systems process

3 – Working with complex systems in a simple way

4 – How the everything thats in everything links up with the system and interlocking industries

Why is it needed ?  – This is useful when you are looking at zooming out on how what you are creating is a part of a larger system, as a designer or product developer this is so important as you want to be able to look at the systems that your items operate in and where they go to next , for those who are marketing an item to be able to understand the more nuanced approaches – for anyone making a brand this allows you to raise up and see how what you are creating interacts at a systems level.

Week 6. Real Evolution, Durability and Design for Deconstruction

Deepening the distinctions of durability and longevity, considering what happens when a product succeeds and matures, and exploring emerging new business models.

1 – How to look at designing and producing an item not only with durability but with evolution at its heart.

2 – How to create more business with the evolution of a product.

3 – Work with that in a Circular modality, work on your product can it be taken apart?

4 – Practical issues and barriers that may hold you back

Why is it needed ?  – This is useful when you are ideating a product, brand and business that you see the longevity and use span as a part of its possibility, as a designer or product developer you can be invested in the items design , for those who are marketing a brand how to work with multiple revenue streams and complexity – for anyone making a brand this has to be baked in to your modelling.

Week 7. Real Communication & Ethical Marketing

How to communicate ethically to the public and peers now and into the future.

1 – How to be honest and humble

2 – How to NOT greenwash

3 – Show an item and brand beyond its certifications

4 – Create a more compelling message that is based in truth

Why is it needed ?  – This is useful when you are marketing and branding a project.  As a Designer or product developer to make sure that the information provided is true and real, for those who are marketing an item to be able to share the work honestly and not risk your reputation for a brand that isn’t – for anyone making a brand the messaging is key .. don’t say it is circular when it clearly isn’t.

Week 8. Precessional Thinking Practicalities – Beneficial Vs Less Bad

Understanding and optimising the side effects of your business, work and outputs.

1 – Create a business and practice just in being that business you create benefits

2 – Multiple revenue streams

3 – Multiple benefits

4 – Working with other businesses and JVs

Why is it needed ?  – This is useful when you are working on a product or business, applying more dynamic understanding of how many ways you can make a product or business positive, as a designer or product developer to design and bake this in at the origin will lead you to more creative outcomes, for those who are marketing an item to be able work on creating more revenue for businesses and help more customers – for anyone making a brand this is paramount in a world where exponential growth will be difficult to maintain for all products.

Week 9. Trend Radar

Looking at the emergent trends and sources, and how to leverage them to be ahead of the curve.

1 – Stay on the pulse with us

2 – Learn how to build your own unique’ Trend Radar’ per country and brand type

3 – Dynamic methods to make sure you don’t get bitten in the ass

4 – De-risk your position and business

Why is it needed ?  – This is useful to be able to predict the future and work more dynamically, as a designer or product developer to make sure that anything that is up and coming you can be ready for, for those who are marketing an item or brand to be aware of the risk factors and new elements to place in – for anyone making a brand make sure that you are dynamic and ready for any changes in the landscape.

Week 10. Real Collaboration

An interactive experience of Real World collaboration.

1 – Collaboration is key for all sizes of business

2 – Learn how to work in collaboration and what that means for all areas.

3 – Create win win wins

4 – Joint Ventures, Strategic Alliances, Partnerships, Collaboratives & Ecosystemic buying.

Why is it needed ?  – This is useful when you are working on a product or business, applying more dynamic and to join up on things to create benefits, better costings and workable innovation as ‘WE’  , as a designer or product developer work with your MOQ compatibility, innovation as a collective and more, for those who are marketing an item showing how to work more companies into the equations  – for anyone making a brand this is critical to success for a viable business.

Week 11. Real Structures

How to take these ideas into the real world, existing opportunities and how to leverage them. Join our resident Business and Finance guru Simon Hedley for a masterclass on structures.

1 – How to work with the dynamic structures inside a business landscape

2 – The structures are there already

3 – Working with the structures

4 – Applying these to the models, Agile and lean.

Why is it needed ?  – This is useful when you are working on a product or business, applying more dynamic structures that support Circularity, as a designer or product developer these structures will support Circular designs and development , for those who are marketing a brand to be able to understand from a business point of view how the Circular process can be worked with – for anyone making a brand this is paramount to creating a solid business and future acumen.

Completion & Certificate sent out

Week 12. Real Legislation

Learn about the upcoming legislations such as EPR that will nudge companies to do the right thing, when they are ready you will be ready to hit the ground running.

1 – legislations as a nudge

2 – How we are seeing them played out in real life

3 – What it means to regular business going forward.

4 – Link to our up to date masterclasses to stay up to date (run yearly)

Why is it needed ?  – This is useful when you are working on a product, brand and business to stay abreast of any upcoming legislation, as a designer or product developer to make sure that an item or range is ready for anything that comes along and that it is designed for potential risks, for those who are marketing an item to be able to make sure that you can communicate with these regulations in mind – for anyone making a brand this is integral to know what you are facing and where with regards to any ‘waste’ in your system and beyond into emissions, toxins and so forth.

Completion & Certificate sent out

Choose your Domain Depth

Choose your domain depth, sessions will be added with experts in each domain.. the first added have been in fashion as this is our main audience. we will be adding Interiors, product, packaging and more as we grow in membership.

Special guest sessions

Choose from special guest sessions and learn about the work, brands and businesses in our ecosystem. The first guest sessions are taking expertise from Ethical Marketing with Rachel Baker, Footwear Niche with Stefan Mathys Vyn Sneakers & Making Wool Circular (a 200 year old industry) with John Parkinson.  The Guest sessions will be added every time we create a LIVE and all Alumni will be welcomed to join us on the LIVE recording.

Quick Recap Of How To Access The Course and What You Get

How to Access the course?

The course is available right now. Once you complete your payment you will get instant access to our online course portal, where you can access the training right away. You’ll be able to go through the course at your own pace, and refer back to it when you need to.

What is included in Your Course Access?

You will get 1 Year’s Access to:

  • SESSIONS: There are twelve distinct sessions, each includes c. 1 hour of Pre-recorded Video Sessions. Designed to get you thinking and have action on working Real Circularity into your career, practice and future. As they are pre-recorded video sessions, you can watch them at any time that works for you and watch them multiple times. Click here to check out the details of the sessions.
    These are hosted in our Online Members Portal, which you can access 24/7 from your laptop or smart phone over the internet. We’ll also be adding to this over the year, as new updates and examples become relevant to the course.

Also:

  • ALUMNI NETWORK : Access to our Alumni Community for 1 year (worth £100 per year). This is a great place to meet, network and ask questions and mastermind with other people on their Real Circularity Journey and includes Alumni from both the online course and the live cohorts.
  • COMMUNITY: Access to our Community Portal for 1 year – where we share links, videos, books, key white papers and insider information (worth £100 per year)
  • LIVE GROUP SESSIONS: Opportunity to join us on Circle Sessions with key players who are creating Circularity right here right now, and to meet other members and see how they are applying REAL CIRCULARITY in their work.
  • UNIQUE OPPORTUNITIES: We will be including some unique opportunities only for people who have gone through the Foundations course. These will be made available in the members portal.
  • THE SUMMIT: VIP Access Pass to our Real Circularity Summit (worth £40)

Get Access to the Real Circularity Academy Online Course for just £250 Today.
(Normal Price £400.00 RRP)

What do people say about the course?

We are really proud and inspired by the incredible people who have helped us create this course. We worked with live cohort to create and optimise the course, and continue to work with them in the Alumni Network.

Our Guarantee

We believe that you will get great value from this online course, just as many others have before you. We are constantly learning and looking for ways to make it better. However if you don’t believe it’s worth it, you can apply for a full “no quibble” refund any time in the first 14 days, and we’ll give you a refund. Sound fair?

Guarantee

Please Note: 

We do not make any INCOME claims as we clearly can not guarantee what results you get as we don’t know your personal skills, capabilities or specific circumstances. 

We do our best to provide information that we believe to be useful on a best efforts basis, we also recognise that you need to comply with local laws and regulations and we are not able to provide you professional accounting, legal or medical advice. 

* Why just £250?

The course is normally sold for £400.00 . In November 2024, some of our incredible alumni and sponsors have come together and provide a “scholarship fund” so that we can help more people get access to these essential insights, and foundations.

As a result, you’re welcome to pay more if you are able.

We will keep the price at £250.00 while we can to help as many people as possible, and this also helps us cover the actual costs of delivering the program including the live Q&A sessions and other work we need to do to make sure we help you get real results with the course.

And yes, £250.00 is a bargain for this amount of value and information, and even £400.00 was pricing the course less than we really know it’s worth. One of the principles of the Real Circularity Academy is to meet people where there at, and we know not everyone can afford to invest £2,000 or £5,000 on an online course.

We also are committed to building a thriving ecosystem in our alumni network, and we really do believe in the principles of collaboration. We hope you will get great value, love our work and become a raving fan and help us spread the word.

So.. Once you’ve done the course, we’ve love you to give us a testimonial and help spread the word fair enough?

Do you want to say yes.. but have a quick question?

We’ve all been there, you want to say yes.. but you have a quick question. Well we’re here to help if we can, and support you in making the choice to say yes, and start building with confidence.

We also want to remind you that we have a 14 Day Guarantee, so you can choose to buy the course, unlock access and take a look, and give it a try..

However if you want to ask a question, get in touch here.

Don’t Miss Your Chance To Attend The Real Circularity Summit™

Real Circularity Summit™.

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The Real Circularity Summit is coming up soon.. with incredible speakers and more..  Learn more at https://summit.realcircularity.com/

Don’t miss your chance to attend live as a VIP.. and other bonuses.

All part of the bonus for you, when you buy your access to the foundations course today.

Stop Wasting Time, Avoid Mistakes and Build On Solid Foundations

Enroll in Our Online Course Today, and Gain the Skills You Need Today to Proceed with Confidence!

Get Access to the Real Circularity Academy Online Course for just £250* Today.
(Normal Price £400.00 RRP)